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The true business value of social media likes, retweets and favorites is questionable, at best, and 2015 could be the year that marketers shift their focus to more tangible business goals and organizational objectives.
Marketing and publishing experts share tips on how to 'fatten up' your content marketing tools with ebooks, as well as offer best practices and advice on how to get the most ROI from your efforts.
Twitter is unmatched in terms of the exposure and interest it attracts throughout the entertainment industry. At CES, Twitter execs explained how its data enables smarter decisions and transforms business practices, in the media world and beyond.
At CES, Google's head of display and video ad products outlined three trends in the world of online video advertising and offered insights for marketers on where the market is headed in 2015.
If youu2019re in the ecommerce or digital marketing business, this is a big time of the year for you. But when it comes to those last-minute shoppers, you should take their money but donu2019t spend a lot of time trying to nurture them to become loya
Marketing automation can help can help businesses better target prospects, find and test new products and services. These 10 startups can help businesses plug gaps in their marketing strategy and offer solutions to problems companies might not even k
Facebook put its money where its metaphorical mouth is when it comes to advertisers' dollars and suggested companies that don't have confidence in Facebook's capability to demonstrate clear advertising ROI should bring their ad budgets
Tech vendors are targeting marketers and other business executives with products and services and selling them behind IT's back. This shadow or rogue tech trend has now made its way to mobile device management.
As tech cultures collide with mainstream culture, tech buzzwords have led to serious consequences. Techno jargon is partially to blame for the demise of a 100-year-old magazine as well as general confusion in the C-suite.
There is simply not enough room for the flurry of ad tech companies emerging today. Consolidation is inevitable, and these mergers and acquisitions will represent both a challenge and an opportunity for CIOs.
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