Enterprise Applications | News, how-tos, features, reviews, and videos
With the help of DigiWorksCorp, the Norman Rockwell Museum leveraged its transactional data and big data analytics to increase second-time purchasers by 150 percent and revenue by 49 percent.
IDG Communications CEO Michael Friedenberg offers his take on the latest IDC predictions about retail customers, big data, supply chain and more u2029
Chico's, a womenu2019s clothing retailer, is adding in-store 'tech tables' and a digital magazine to flesh out its omnichannel strategyu2029.
The cornerstone of CRM systems (and any sales or service transaction) is interaction between your people and your customers. But more people records in the system isn't necessarily better, as many data quality problems in CRM are caused by the c
Who Itu2019s for and How It Works
DirecTV's new enterprise system offers sales agents a whole view of the customer -- and real-time guidance to close deals.
Boston-based restaurant chain b.good started its customer loyalty program with email 12 years ago because, well, it couldn't afford much else. As the chain has grown, so has its rewards program, which now has 53,000 'Family' members us
A poor IT-HR relationship can lead to bad IT hires. IT managers need to provide HR with sharp questions about applicants' technical skills. And HR pros need to do their homework about IT.
Even if you have high-quality customer relationship management data, there's a hidden monster that can gobble up management information system credibility. It's time to reign in user-generated CRM reports.
In a keynote before leading advertising and marketers professionals, Marissa Mayer details Yahoo's growth on mobile and its new advertising options -- and talks up Tumblr.
Like most previously paper processes, road race registration has moved online. This offers convenience to runners, but it can be a headache for unprepared race directors. Here's how three organizations handle the traffic, testing and analysis of
Sponsored Links