Alex Graf

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    Contributor
    Alex Graf is the co-founder and co-CEO of Spryker and a visionary within the world of commerce. He has more than 20 years of experience analyzing business trends and providing valuable insights to business leaders through his articles and books, including the industry benchmark, The E-Commerce Book, and the recently published Winning in the Platform Economy.

    Alex is a regular speaker at the industry’s biggest commerce and technology events. He also runs the German-speaking blog and podcast, Kassenzone, as well as the international Commerce Talks podcast. Alex has co-founded several digital economy companies, including Spryker, a leading B2B commerce platform; Etribes, Europe’s leading Amazon agency Factor A; and Hamburg born AboutYou.