IT Strategy

Digital Buzzwords are Obscuring Real Business Strategies and Value Creation

Finding a successful path to valuable business strategy via digital technologies is both common sense and a balancing act between old and new thinking, but marketing hype is confusing the basics.

How CIOs Create a Great Customer Experience

These three IT leaders collaborate with marketing, continually innovate and use surveys of customer satisfaction

Customers Should Be at the Center of the CIO’s Agenda

CIOs should focus on systems that deliver a great customer experience at every interaction, according to Forrester Research analysts

IT Is a Game-Changer for Tennis

Fans, players, sponsors and coaches all benefit from IT, says Lewis Sherr, chief revenue officer of the U.S. Tennis Association

HMRC is obsessed with legacy instead of modernisation

Using Big Projects to Become a Strategic Advisor

How CIOs can use enterprise software projects to become strategic advisers

Security Rises to a CEO-Level Priority

The State of the CIO research shows that cybersecurity and enterprise risk are zooming up the charts as high-profile topics on the CIO and CEO agendas, says CIO Publisher Adam Dennison

What Yoga Taught Me About Customer Buy-In

It's all in the approach: stretching your communication skills to engage your IT customers.

Hailing the future – Hailo CTO Rorie Devine interview

8 Lead Generation Strategies That Will Boost Your Sales

How do you find and reach your target audience? Sales and digital marketing experts share their tips on the best ways to garner qualified sales leads.