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Advertisers on Twitter can now create campaigns with specific objectives in mind and pay only when those goals are met. The shift away from a cost-per-engagement model puts the company on pace with Facebook and its refined ad structure.
The largest platforms in social media continue to make it easier for brands to generate leads. Some of the most effective methods are also the easiest to deploy. Hereu2019s five ways marketers are generating leads on Facebook, Twitter, Instagram and
Today's hyperactive users present brands with exponentially more opportunity than the passive audiences of years passed. On YouTube, users are seeking out and finding the content they want with no direction. To tell your brand's story there
Twitter is at a crossroads as it strives to improve user experience and leverage greater opportunities in advertising and commerce. With a user base just one-fifth the size of Facebook, the company is beginning to change the script -- and it's w
A recent study ties Facebook use to divorce. (Either as a cause or an effect. Or both.) Social networks could have a similar adverse effect on the relationship status of employees and your company. It might be time to keep an eye on your workers.
Laugh all you want at the Comcast rep who didn't realize that customers were recording his subpar service as it was happening. Just don't forget that your company is one frustrated employee away from going viral, too.
Apple's iPhone 5s and Samsung's Galaxy Tab S both pack fingerprint scanners for authentication. The scanners work well, but they have their own unique strengths and weaknesses.
LinkedIn's new "Connected" app for iOS provides a deeper level of information on your connections and aims to provide timely details when you need them. The idea is solid, according to James A. Martin, but the execution needs work.
Both Facebook and T-Mobile recently admitted mistakes and apologized to their customers...sort of. CIO.com columnist Bill Snyder says tech companies should at least act sincere if they're going to say they're sorry.
The YouTube Nation of video creators, fans and businesses dedicated to the underworld of online video make VidCon a conference like no other. YouTube CEO Susan Wojcicki says the platform is being 'redone in a way that's never been done bef
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