by TechCrunch Events staff

Answering the question of which AI tools deliver measurable value

Opinion
Sep 16, 20254 mins

TechCrunch Disrupt and San Francisco converge once again, offering IT leaders unfiltered access to the people building the tools that will soon land on their desks

San Francisco has always been a city of reinvention, and its latest transformation might be its most striking yet. After a few years of pandemic-induced introspection, the city has roared back to life, propelled by artificial intelligence. Walk through South of Market today and you’ll find energy that’s been missing for years. OpenAI and Anthropic have set up shop like digital-age robber barons, while Google and Meta continue their quiet domination from their Peninsula fortresses.

Into this electric atmosphere comes TechCrunch Disrupt, marking the twentieth anniversary of TechCrunch this October 27-29 at the Moscone Center. For those who manage tech rather than create it – the CIOs wrestling with budget approvals, the CISOs lying awake worrying about the next breach, the IT managers fielding endless requests for “AI integration” – Disrupt offers something rare: unfiltered access to the people actually building the tools that will soon land on their desks.

AI tools with measurable value

The conference’s AI stage feels especially timely this year. It’s one thing to read about large language models in trade publications; it’s another to hear from Hugging Face’s cofounder about the practical realities of deploying these systems at scale. Character AI’s CEO will meanwhile tackle the thorniest questions facing enterprise buyers: Which AI tools actually deliver measurable value? How do you implement them without creating new security vulnerabilities?

Box’s Aaron Levie and Discord’s Jason Citron will add even more institutional memory to the whole affair. Both men have navigated the peculiar challenge of scaling platforms that serve millions while maintaining enterprise-grade security. Their war stories provide blueprints for anyone trying to build reliable systems in an unreliable world.

Disrupt will also feature a dedicated stage focused on going public as the public markets creak open again at long last. Chris Britt’s appearance carries particular weight: when his digital banking company Chime IPO’d earlier this year, it proved that fintech disruption had genuine staying power, not just venture capital momentum. If you’re part of a procurement team that’s evaluating partnerships with fintech companies, you may just walk away from his talk with a better understanding of how to tell the difference between sustainable businesses and speculative ventures.

And there will be plenty of discussions about consumer tech. For example, Brynn Putnam, the former ballet dancer who built Mirror into a home fitness phenomenon before Lululemon’s $500 million acquisition, has plenty to tell attendees. When Lululemon shuttered Mirror in 2023, it became a cautionary tale about hardware-software integration; now she’s back with a new startup – and lessons in resilience and market timing.

Silicon Valley kingmakers

Meanwhile, the investor lineup reads like a who’s who of Silicon Valley’s kingmakers. Sequoia’s Roelof Botha and “solo GP” Elad Gil represent the kind of money that moves markets and shapes entire industries. Dramatic as it may sound, their funding decisions often preview which technologies will dominate enterprise conversations within two years, making their perspectives essential intelligence for anyone planning technology strategy.

The programming extends well beyond AI and public markets. The CEO of Waymo will showcase how autonomous systems are reshaping transportation, while Netflix’s CTO will provide a rare glimpse into the streaming infrastructure that powers global entertainment. Perhaps most intriguingly, Kevin Rose—who founded Digg, sold it, then recently rescued it from corporate ownership—will discuss the art of platform resurrection in an era of constant digital disruption.

Disrupt takes place as both TechCrunch and San Francisco reassert their respective primacies — the publication as tech journalism’s defining voice, the city as technology’s undisputed capital. It also promises to be entertaining, as these events always are.

But given how rapidly AI is reshaping fundamental business infrastructure, Disrupt is also essential viewing. The pace of change has accelerated beyond anything we’ve seen before; it’s going to make three days at Moscone Center feel less like industry theater and more like critical intelligence gathering for anyone trying to navigate the future of enterprise technology.

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